Samsung 98" The Frame 4K Samsung Vision AI Smart TV (2026)

The Samsung QA98LS03HEWXXY 98 inch The Frame 4K Smart TV delivers breathtaking large screen entertainment while doubling as a stylish piece of dcor for Australian homes. With Art Mode, it displays curated artwork or personal photos when not in use, blending seamlessly into your living space. The massive 98 inch 4K Ultra HD display provides exceptional clarity and vibrant colour for movies, sport and streaming. Powered by Samsung Vision AI, it intelligently enhances picture and sound. This 2026 model combines gallery inspired design with premium performance.

Features & Benefits

• 98 Inch 4K Display: Ultra large screen for immersive, cinema-like viewing
• The Frame Design: Blends into your space like a real picture frame
• Art Mode: Displays artwork or personal photos when not in use
• Samsung Vision AI: Automatically optimises picture and sound in real time
• 4K Ultra HD Resolution: Sharp detail with rich, vibrant colour
• HDR Support: Enhanced contrast and improved brightness depth
• Smart TV Platform: Access streaming apps and connected services easily
• Slim Wall-Mount Friendly Design: Sits close to the wall for a clean, gallery look
• Multiple Connectivity Options: Connect consoles, soundbars and devices
• 2026 Samsung Innovation: Latest smart features and display technology